A good place for me to start is looking at and comparing existing coffee shop logo's. This will give me inspiration and idea when it comes to giving my company a name and logo. Here are a few examples...
These are probably the most popular coffee shops, and therefore the most widely known logo's. It's interesting to me that the designs are VERY similar. Both are circular shaped, the font is almost identical, the imagery is placed central, and the general feel is the same.
The man obvious difference in these logo's is the colour and imagery. Costa have used a deep red while Starbucks have used a dark green.
“Terry also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.”
This is an image of the first Starbucks logo. The women we know in the logo was used to be seductive, like the coffee.
They then changed the logo to green to symbolize their "green coffee" and recycling ethos.
The man obvious difference in these logo's is the colour and imagery. Costa have used a deep red while Starbucks have used a dark green.
“Terry also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.”
This is an image of the first Starbucks logo. The women we know in the logo was used to be seductive, like the coffee.
They then changed the logo to green to symbolize their "green coffee" and recycling ethos.
Here are a few other coffee shop logo's. These aren't as widely known as Costa or Starbucks. Interestingly none of these three logo's are round, they are all rectangular/square shaped. Brown is a common colour, which represents the colour of coffee and coffee beans. Cafe' Nero uses blue, which makes the text clear and easy to read. AMT Coffee (which is at Cambridge train station) uses a coffee bean in their logo, which makes it obvious for passers by what the company offers.
